{"id":876,"date":"2019-07-12T17:36:00","date_gmt":"2019-07-12T17:36:00","guid":{"rendered":"https:\/\/analystprep.com\/cfa-level-1-exam\/?p=876"},"modified":"2026-08-02T14:06:16","modified_gmt":"2026-08-02T14:06:16","slug":"standard-5b-communication-clients-prospective-clients","status":"publish","type":"post","link":"https:\/\/analystprep.com\/cfa-level-1-exam\/ethical-and-professional-standards\/standard-5b-communication-clients-prospective-clients\/","title":{"rendered":"Standard V(B) \u2013 Communication with Clients and Prospective Clients"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"QAPage\",\n  \"mainEntity\": {\n    \"@type\": \"Question\",\n    \"name\": \"Johnna Black is composing a communique to be sent to her clients. The subject of her writing is Tall Boys Grocer, whose earnings have increased each of the past four years by an average of 9.3%. Based on current research, Ms. Black projects that Tall Boys\u2019 earnings will increase by 10.6% in each of the next two years. Black will violate Standard V(B) \u2013 Communication with Clients and Prospective Clients if she states the following:\",\n    \"text\": \"Statements:\\nI. Tall Boys Grocer\u2019s earnings will grow 10.6% in each of the next two years.\\nII. Tall Boys earnings have been compounding at approximately 9.3% annually.\\nIII. I expect the earnings of Tall Boys Grocer to increase by 10.6% each year for the next two years.\\n\\nOptions:\\nA. I only\\nB. I & II only\\nC. I & III only\",\n    \"answerCount\": 1,\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The correct answer is A. Johnna Black violates Standard V(B) \u2013 Communication with Clients and Prospective Clients if she states that Tall Boys Grocer\u2019s earnings will grow 10.6% in each of the next two years as a definite fact. This projection is an opinion based on research and must be clearly presented as an expectation rather than a guaranteed outcome. Statement II is a factual description of historical earnings growth, and Statement III appropriately identifies the 10.6% growth rate as an expectation rather than a certainty.\"\n    }\n  }\n}\n<\/script>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Standard V \u2013 Investment Analysis, Recommendations, and Action (2025 Level I CFA\u00ae Exam \u2013 Module 3)\",\n  \"description\": \"This video lesson covers CFA Level 1 Ethics and Professional Standards, focusing on Standard V: Investment Analysis, Recommendations, and Actions. It explores diligence, reasonable basis, communication with clients, record-keeping practices, and the importance of separating fact from opinion in investment decisions, using practical examples and CFA Institute guidelines.\",\n  \"uploadDate\": \"2022-08-26T00:00:00+00:00\",\n  \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/oqaI3Wh6UDw\/maxresdefault.jpg\",\n  \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=oqaI3Wh6UDw\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/oqaI3Wh6UDw\",\n  \"duration\": \"PT28M01S\"\n}\n<\/script>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/oqaI3Wh6UDw?si=aClqIpiO9HgVR_sD\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Standard V(B) \u2013 Communication with Clients and Prospective Clients specifies that members must disclose the limitations and risks associated with investment recommendations and activities.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Compliance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Related to Standard III \u2013 Duties to Clients, Standard V(B) \u2013 Communication with Clients and Prospective Clients outlines the need for investment professionals to develop clear, frequent, and thorough communication practices. When clients and prospective clients understand the investment process and the actions of CFA members, they can make well-informed decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To this end, members are obliged to explain the process by which recommendations are made.&nbsp; This includes assumptions, limitations, and risks associated with these methods. For example, if an individual stock accounts for 40% of an investment portfolio, fluctuations in that security will have a much greater impact than if it made up only 2% of a diversified portfolio.<\/p>\n\n\n\n<div style=\"margin: 18px 0;\"><a style=\"display: block; text-align: center; padding: 14px 18px; border: 2px solid #2F5BFF; border-radius: 18px; color: #ffffff ; font-weight: 600; font-size: 16px; text-decoration: none; background-color: #1a73e8 ;\" href=\"https:\/\/analystprep.com\/free-trial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Master CFA Standard V(B) concepts with AnalystPrep\u2019s Free Trial. <\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, investment professionals are expected to outline risks associated with recommendations. Of course, as with any investment, there are inherent risks.&nbsp; That said, economic conditions, corporate liquidity, or volatility within an industry are specific risks that should be communicated to clients and prospective clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The length of communication should be appropriate to the recommendation.&nbsp; For example, an&nbsp;electronic communication that says little more than \u201cbuy\u201d or \u201csell\u201d should also include a reference to more detailed information available as a basis for making that recommendation. This allows clients to evaluate specifics should they desire to be more informed of the analysis behind a recommendation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Violation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Violations often occur when thorough communication is not provided and when members fail to separate facts from opinions.&nbsp; Research-based on past circumstances can be verified as fact.&nbsp; However, projections of future performances are the basis of opinions.&nbsp; For example, an analyst may extrapolate the quantity of a natural resource-based on a limited sample (i.e., an overall reserve of platinum in a mine as inferred from core samples).&nbsp; This type of deduction cannot be proven as fact until the entire mine is quarried.&nbsp; Therefore, the extrapolation must be labeled as an opinion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appropriate designation of each type of communication will prevent violation of Standard V(B) \u2013 Communication to Clients and Prospective Clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Question<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Johnna Black is composing a communique to be sent to her clients.&nbsp; The subject of her writing is Tall Boys Grocer, whose earnings have increased each of the past four years by an average of 9.3%.&nbsp; Based on current research, Ms. Black projects that Tall Boys&#8217; earnings will increase by 10.6% in each of the next two years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black will violate Standard V(B) \u2013 Communication with Clients and Prospective Clients if she states the following:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I. Tall Boys Grocer\u2019s earnings will grow 10.6% in each of the next two years<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">II. Tall Boys earning have been compounding at approximately 9.3% annually<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">III. I expect the earnings of Tall Boys Grocer to increase by 10.6% each year for the next two years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A. I only<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B. I &amp; II only<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C. I &amp; III only<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Solution<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The correct answer is A.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnna Black\u2019s projection of growth is opinion vs. fact.&nbsp; Therefore, it must be stated as such.&nbsp; If she makes a simple statement of \u201cTall Boys Grocer\u2019s earnings will grow 10.6% in each of the next two years\u201d then she is guaranteeing a growth outcome and is in violation of Standard V(B) \u2013 Communication with Clients and Prospective Clients.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"text-align: center; margin: 30px 0;\"><a style=\"display: inline-flex; align-items: center; justify-content: center; padding: 12px 26px; border-radius: 9999px; background: #1e5bd8; color: #ffffff; font-weight: bold; text-decoration: none;\" href=\"https:\/\/analystprep.com\/free-trial\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Start Free Trial \u2192 <\/a> <p style=\"margin-top: 12px; font-size: 16px; line-height: 1.5;\">Strengthen your understanding of CFA Standard V(B) Communication with Clients and Prospective Clients, disclosure requirements, and ethical communication practices with CFA Level I study notes, practice questions, and mock exams.\n<\/p>\n <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Standard V(B) \u2013 Communication with Clients and Prospective Clients specifies that members must disclose the limitations and risks associated with investment recommendations and activities.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","hentry","category-ethical-and-professional-standards","blog-post","no-post-thumbnail","animate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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